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2026-10-01 | 2026-06-01 | rates | null | null | null | null | official | null | Nine more markets move out of their regional groups onto standalone rates: Bangladesh, Iraq, Nepal and Sri Lanka get lower utility and authentication rates, while Kazakhstan, Kuwait, Morocco, Oman and Ukraine get higher ones. All nine gain an authentication-international rate above their current regional authentication... | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | 2026-05-27 | model | null | null | null | null | official | null | Service messages become chargeable, at each market’s utility and authentication rate, ending the unlimited free service conversations introduced in November 2024. Every business phone number keeps a free monthly tier of 1,000 service messages: only the 1,001st onward is billed, and the allowance does not roll over. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) | Meta: Non-template message pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages) | 360dialog: Service message charging starts October 1, 2026 (https://360dialog... |
2026-10-01 | 2026-05-27 | model | null | null | null | null | official | null | Utility templates sent in reply to a user inside the open 24-hour customer service window become chargeable, having been free since 1 July 2025. They now bill at the market’s utility rate like any other utility message. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) | Meta: Non-template message pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages) |
2026-10-01 | null | rates | null | null | null | null | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026, both downloaded from Meta’s pricing page. Meta’s October narrative enumerated only the nine markets becoming standalone and prefaced that list with “at least the markets Meta will move out”, so these additional moves are read from the ra... | Beyond the nine markets going standalone, the October card also raised marketing rates in Mexico, Saudi Arabia, the United Arab Emirates and the Rest of Asia Pacific and Rest of Middle East regions, and utility and authentication rates in Pakistan, Peru and South Africa. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:AE.marketing | 0.0499 | 0.0576 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative (which listed only the nine markets becoming standalone); recorded from the rate-card figures. | United Arab Emirates marketing rate rose 15%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:SA.marketing | 0.0501 | 0.0576 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative (which listed only the nine markets becoming standalone); recorded from the rate-card figures. | Saudi Arabia marketing rate rose 15%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:MX.marketing | 0.0305 | 0.0397 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative (which listed only the nine markets becoming standalone); recorded from the rate-card figures. This reverses the 30% cut Meta made on 1 October 2025. | Mexico marketing rate rose 30%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:APAC.marketing | 0.0732 | 0.0842 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative; recorded from the rate-card figures. The regional rate rose as four cheaper markets (Bangladesh, Nepal, Sri Lanka, Kazakhstan) left the Rest of Asia Pacific group for standalone rows. | Rest of Asia Pacific marketing rate rose 15%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:MIDEAST.marketing | 0.0341 | 0.0392 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative; recorded from the rate-card figures. The regional rate rose as Iraq, Kuwait and Oman left the Rest of Middle East group for standalone rows. | Rest of Middle East marketing rate rose 15%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:PK.utility | 0.01 | 0.015 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative; recorded from the rate-card figures. | Pakistan utility rate rose 50%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:PK.authentication | 0.01 | 0.015 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative; recorded from the rate-card figures. | Pakistan authentication rate rose 50%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:PE.utility | 0.02 | 0.03 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative; recorded from the rate-card figures. | Peru utility rate rose 50%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:PE.authentication | 0.02 | 0.03 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative; recorded from the rate-card figures. | Peru authentication rate rose 50%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:ZA.utility | 0.0076 | 0.0095 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative; recorded from the rate-card figures. | South Africa utility rate rose 25%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-10-01 | null | rates | market:ZA.authentication | 0.0076 | 0.0095 | USD | official | Diffed between Meta’s own USD rate cards effective 1 July 2026 and 1 October 2026. Not named in Meta’s October narrative; recorded from the rate-card figures. | South Africa authentication rate rose 25%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-08-01 | null | model | null | null | null | null | reported | Reported consistently across BSP documentation; Meta’s own page not captured from this repository. | Meta Business Agent messages begin billing on token usage rather than per message, at roughly USD 2 per million tokens. | Meta: pricing for non-template messages (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages) |
2026-07-01 | null | billing | currency:BRL | null | null | null | official | null | Billing localization for Brazil: eligible customers can create WhatsApp Business Accounts denominated in Brazilian reais, invoiced by Meta’s local entity. Existing accounts must migrate by 30 June 2027. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | null | null | null | null | official | null | Hong Kong, Hungary, Poland, Qatar, Romania and Singapore move out of their regional groups onto standalone rates, and their volume tiers become market-specific rather than counting toward the region’s. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:HK.authentication | 0.0113 | 0.026 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Hong Kong authentication rate rose 130%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:HK.utility | 0.0113 | 0.026 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Hong Kong utility rate rose 130%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:HU.authentication | 0.0212 | 0.035 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Hungary authentication rate rose 65%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:HU.utility | 0.0212 | 0.035 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Hungary utility rate rose 65%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:IT.marketing | 0.0691 | 0.0795 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Italy marketing rate rose 15%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:PL.authentication | 0.0212 | 0.0122 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Poland authentication rate fell 42%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:PL.marketing | 0.086 | 0.0366 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Poland marketing rate fell 57%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:PL.utility | 0.0212 | 0.0122 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Poland utility rate fell 42%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:QA.authentication | 0.0091 | 0.012 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Qatar authentication rate rose 32%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:QA.utility | 0.0091 | 0.012 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Qatar utility rate rose 32%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:RO.authentication | 0.0212 | 0.029 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Romania authentication rate rose 37%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:RO.utility | 0.0212 | 0.029 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Romania utility rate rose 37%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:SG.authentication | 0.0113 | 0.016 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Singapore authentication rate rose 42%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:SG.utility | 0.0113 | 0.016 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Singapore utility rate rose 42%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:ES.marketing | 0.0615 | 0.0707 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Spain marketing rate rose 15%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-07-01 | null | rates | market:GB.marketing | 0.0529 | 0.0635 | USD | reported | Diffed against Meta’s USD rate card effective 1 July 2026; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | United Kingdom marketing rate rose 20%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-04-01 | null | billing | null | null | null | null | official | null | Eight new billing currencies introduced: Argentine peso, Chilean peso, Colombian peso, Malaysian ringgit, Peruvian sol, Saudi riyal, Singapore dollar and UAE dirham. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-04-01 | null | rates | null | null | null | null | official | null | Saudi Arabia’s marketing rate rose, India’s authentication-international rate rose, Pakistan’s utility and authentication rates rose, and Turkey’s fell. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-04-01 | null | rates | market:IN.authenticationInternational | 0.028 | 0.0304 | USD | reported | Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | India authentication-international rate rose 9%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-04-01 | null | rates | market:PK.authentication | 0.0054 | 0.01 | USD | reported | Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Pakistan authentication rate rose 85%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-04-01 | null | rates | market:PK.utility | 0.0054 | 0.01 | USD | reported | Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Pakistan utility rate rose 85%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-04-01 | null | rates | market:SA.marketing | 0.0455 | 0.0501 | USD | reported | Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Saudi Arabia marketing rate rose 10%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-04-01 | null | rates | market:TR.authentication | 0.0053 | 0.0009 | USD | reported | Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Turkey authentication rate fell 83%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-04-01 | null | rates | market:TR.utility | 0.0053 | 0.0009 | USD | reported | Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. | Turkey utility rate fell 83%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-02-16 | null | policy | null | null | null | null | official | null | A separate pricing policy takes effect for “AI Providers” building on the WhatsApp Business Platform. Updated 12 May 2026. | Meta: AI Providers pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/ai-providers) |
2026-01-01 | null | billing | currency:INR | null | null | null | official | null | Billing localization for India: eligible customers bill in rupees, invoiced locally. Existing accounts must migrate by 31 December 2026. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-01-01 | null | rates | null | null | null | null | official | null | India’s marketing rate rose; France and Egypt’s fell; North America’s utility and authentication rates fell. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-01-01 | null | rates | market:EG.marketing | 0.1073 | 0.0644 | USD | reported | Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. Attributed to this date from Meta’s own “Previous rate card updates” list, which names the qua... | Egypt marketing rate fell 40%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-01-01 | null | rates | market:FR.marketing | 0.1432 | 0.0859 | USD | reported | Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. Attributed to this date from Meta’s own “Previous rate card updates” list, which names the qua... | France marketing rate fell 40%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2026-01-01 | null | rates | market:IN.marketing | 0.0107 | 0.0118 | USD | reported | Diffed against Meta’s USD rate card effective 1 October 2025; the earlier figure comes from a transcribed April 2026 workbook, corroborated against Meta’s own changelog on all nine markets it names as changing on 1 July 2026. Attributed to this date from Meta’s own “Previous rate card updates” list, which names the qua... | India marketing rate rose 10%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | null | null | null | null | official | null | Colombia’s utility and authentication rates rose, Mexico’s marketing rate fell, the UAE’s rose, and Argentina, Egypt and Saudi Arabia saw reductions. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:AR.authentication | 0.0289 | 0.026 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | Argentina authentication rate fell 10%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:AR.utility | 0.0289 | 0.026 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | Argentina utility rate fell 10%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:CO.authentication | 0.0002 | 0.0008 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | Colombia authentication rate rose 300%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:CO.utility | 0.0002 | 0.0008 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | Colombia utility rate rose 300%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:EG.authentication | 0.0052 | 0.0036 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | Egypt authentication rate fell 31%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:EG.utility | 0.0052 | 0.0036 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | Egypt utility rate fell 31%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:MX.marketing | 0.0436 | 0.0305 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | Mexico marketing rate fell 30%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:SA.authentication | 0.0115 | 0.0107 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | Saudi Arabia authentication rate fell 7%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:SA.utility | 0.0115 | 0.0107 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | Saudi Arabia utility rate fell 7%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-10-01 | null | rates | market:AE.marketing | 0.0384 | 0.0499 | USD | official | Diffed between Meta’s USD rate cards effective 1 July 2025 and 1 October 2025. | United Arab Emirates marketing rate rose 30%. | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-07-01 | 2024-10-01 | model | model | null | null | null | official | null | Billing moves from 24-hour conversations to individual delivered template messages. | Meta: Pricing updates (https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing) | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-07-01 | null | model | null | null | null | null | official | null | Utility templates delivered inside an open 24-hour customer service window become free. | Meta: Pricing updates (https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing) |
2025-07-01 | 2025-05-15 | model | null | null | null | null | official | null | Volume tiers introduced for utility and authentication: six bands discounting up to 25% off the list rate, accrued monthly across a business portfolio. Marketing is excluded. | Meta: Volume tiers (https://developers.facebook.com/docs/whatsapp/pricing/volume-tiers) | Meta: Pricing updates (https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing) |
2025-07-01 | null | rates | null | null | null | null | official | Meta’s wording for this date is “update our utility and authentication rates across several markets”. That the two categories end up identical everywhere is read directly from Meta’s July 2025 USD card. This entry deliberately does not claim the whole convergence happened on this date. See the detail note. | Utility and authentication rates are updated across several markets. From this card onward the two categories carry an identical list rate in every market. | Meta: Pricing updates (https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing) | Meta: Pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
2025-04-01 | null | rates | market:EG.authenticationInternational | 0.0833 | 0.065 | USD | reported | Diffed between third-party reproductions of Meta’s February 2025 and April 2025 authentication-international tables. Corroborated against Meta’s own July 2025 USD card, where all nine auth-international figures in the April table match to four decimal places, and against Meta’s own changelog, which names exactly these ... | Egypt authentication-international rate fell 22%. | Meta: Conversation-based pricing (deprecated) (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing) | Alibaba Cloud: WhatsApp authentication-international rates (https://www.alibabacloud.com/help/en/chatapp/announcement-on-new-countries-with-whatsapp-authenticati... |
2025-04-01 | null | rates | market:NG.authenticationInternational | 0.0998 | 0.075 | USD | reported | Diffed between third-party reproductions of Meta’s February 2025 and April 2025 authentication-international tables. Corroborated against Meta’s own July 2025 USD card, where all nine auth-international figures in the April table match to four decimal places, and against Meta’s own changelog, which names exactly these ... | Nigeria authentication-international rate fell 25%. | Meta: Conversation-based pricing (deprecated) (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing) | Alibaba Cloud: WhatsApp authentication-international rates (https://www.alibabacloud.com/help/en/chatapp/announcement-on-new-countries-with-whatsapp-authenticati... |
2025-04-01 | null | rates | market:PK.authenticationInternational | 0.1286 | 0.075 | USD | reported | Diffed between third-party reproductions of Meta’s February 2025 and April 2025 authentication-international tables. Corroborated against Meta’s own July 2025 USD card, where all nine auth-international figures in the April table match to four decimal places, and against Meta’s own changelog, which names exactly these ... | Pakistan authentication-international rate fell 42%. | Meta: Conversation-based pricing (deprecated) (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing) | Alibaba Cloud: WhatsApp authentication-international rates (https://www.alibabacloud.com/help/en/chatapp/announcement-on-new-countries-with-whatsapp-authenticati... |
2025-04-01 | null | rates | market:ZA.authenticationInternational | 0.028 | 0.02 | USD | reported | Diffed between third-party reproductions of Meta’s February 2025 and April 2025 authentication-international tables. Corroborated against Meta’s own July 2025 USD card, where all nine auth-international figures in the April table match to four decimal places, and against Meta’s own changelog, which names exactly these ... | South Africa authentication-international rate fell 29%. | Meta: Conversation-based pricing (deprecated) (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing) | Alibaba Cloud: WhatsApp authentication-international rates (https://www.alibabacloud.com/help/en/chatapp/announcement-on-new-countries-with-whatsapp-authenticati... |
2025-04-01 | null | rates | null | null | null | null | official | null | Authentication-international rates lowered in four of the seven markets that had gained them in February. | Meta: Pricing updates (https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing) |
2025-02-01 | null | rates | null | null | null | null | official | null | Authentication-international rates extended to seven more markets across Asia-Pacific and EMEA: Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa and the UAE. Domestic authentication rates in those markets came down at the same time. | Meta: Pricing updates (https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing) | Meta: Authentication-international rates (https://developers.facebook.com/docs/whatsapp/pricing/authentication-international-rates) |
2024-11-01 | 2024-10-01 | model | null | null | null | null | official | null | Service conversations become free and unlimited, superseding the 1,000 free conversations a month each account had received since 2022. | Meta: Pricing updates (https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing) |
2024-10-01 | null | rates | null | null | null | null | official | null | Marketing conversation rates updated in India, Saudi Arabia, the United Arab Emirates and the United Kingdom. | Meta: Pricing updates (https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing) |
2024-08-01 | null | rates | null | null | null | null | official | null | Utility conversation rates lowered across several markets. | Meta: Pricing updates (https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing) |
2024-06-01 | null | rates | null | null | null | null | official | null | Authentication-international rates introduced: a separate, higher authentication price for messages to users in certain markets. | Meta: Authentication-international rates (https://developers.facebook.com/docs/whatsapp/pricing/authentication-international-rates) |
2023-06-01 | null | model | model | null | null | null | official | null | Conversations are re-cut from user- and business-initiated into marketing, utility, authentication and service, each with its own rate. | Meta: Conversation-based pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing) |
2022-02-01 | 2021-12-01 | model | model | null | null | null | official | null | Billing moves from individual notifications to 24-hour conversations, with 1,000 free conversations a month per account and free entry-point conversations from Click-to-WhatsApp ads. | Meta: Conversation-based pricing (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing) |
2019-06-01 | null | model | model | null | null | null | official | null | The first published price list: per delivered template message, priced by country and by monthly volume band, with a free 24-hour customer care window. | Meta: List Price Schedule, June 2019 (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) |
WhatsApp Business Platform Open Data
Dated, sourced reference data for the WhatsApp Business Platform, published under CC BY 4.0 by WhaTools (https://wha.tools). Each file carries its own licence, attribution and verification date; the live source is regenerated from https://wha.tools/api/data.
Datasets
| File | What it is | Verified | Source page |
|---|---|---|---|
rates.{json,csv} |
WhatsApp Business API rate card | 2026-10-03 | https://wha.tools/whatsapp-api-pricing |
limits.{json,csv} |
WhatsApp limits & rules | 2026-08-05 | https://wha.tools/whatsapp-limits |
changes.{json,csv} |
WhatsApp API pricing changes | 2026-10-03 | https://wha.tools/whatsapp-api-pricing-history |
The JSON files are the canonical form (envelopes carrying license,
attribution, source, verified and upstream). The CSVs are flattened
views for quick loading; rates.csv covers the per-message headline rates —
volume-tier rates live only in rates.json.
Provenance
- rates / changes upstream: https://developers.facebook.com/docs/whatsapp/pricing
- limits upstream: https://faq.whatsapp.com/
Rates are stored per currency exactly as Meta publishes them (FX-anchored, not converted), so do not derive one currency from another.
Citation
Cite via the Zenodo concept DOI (always resolves to the latest version): https://doi.org/10.5281/zenodo.22103231
Licence & attribution
CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/. When you use this data, credit WhaTools (https://wha.tools) and link back to the source page for the dataset you used.
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